Potenzielle Betreuer und deren Fachgebiet

Axel Beer

***Zurzeit werden keine neuen Dissertationen angenommen***

• International marketing including market entry strategies, M&As, and financial markets

• Wide range of business topics comparing the U.S. and the German-speaking world

Mathew Gillings

• Language and/of the law

• (corporate) deception

• Corpus-based approaches to spoken and written workplace communication

• Politeness strategies in internal/external communication

• Language comprehension and perception

Martin Herles

• British cultural studies with contrastive terminological Focus

• Financial market terminology

Susanne Kopf

• Communication and discourse(s) about organisations, institutions and business

• Social media and Wikipedia discourse

• Communication and discourse(s) about digital labour

• Persuasion and argumentation

Miya Komori-Glatz

• English as a (business) lingua franca

• Language and cultural issues in international Business

• English in business education

• (International) Marketing

• Food and film in relation to business communication

Ursula Lutzky

• Communicating with customers

• Corporate apologies

• Corporate blogs and microblogs

• Crisis communication through various online media

• The language of online consumer reviews

Gerlinde Mautner

• Language in business and the law

• Leadership discourse

• Organizational discourse

Barbara Schmidt-Unterberger

• English-medium instruction in business education

• The internationalisation of higher education

• ESP (English for Specific Purposes)

• Genre Analysis in business contexts

• English for Business Purposes

• Developing teaching materials for business education

Ruth Trinder

• New technologies and Web 2.0 in internal/external business communication

• Language and cultural issues in international businesses

• Language needs and language training in business

• English as the international language in business

• Cultural and language issues in M&As

Almut Köster

*HINWEIS: Prof. Köster ist in den Ruhestand getreten und nimmt nur noch in Ausnahmefällen neue Dissertationen an*

• Spoken communication at work

• Language and management

• Communicating with customers

• Language and cultural issues in international Business

• English as the international language of Business

• Language management: language training and education at work