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Research Talk by Peter Verhoef on customer journey analytics in increasing digital environments

Peter Verhoef from the Univer­sity of Groningen (NL) presented a collec­tion of his work on cust­omer journey analy­tics in incre­a­sing digital envi­ron­ments in our Rese­arch Seminar Series. In the course...

Presentation by Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our collegue, and member of the Insti­tute for Service Marke­ting and Tourism, Jan Valendin, held a presen­ta­tion on his analysis of the decen­tra­lized social media plat­form steemit at Cryp­to­monday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address der Firma About­Media und das anschlie­ßende Buffet zum...