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Understanding digital marketing analytics

How to read and understand digital marketing analytics

Digital marketing analytics is the study of online marketing analytics. It deals with the information technology behind marketing and how it all comes together. Digital marketing analytics can help you:

  • Improve your website performance

  • Improve your email marketing

  • Implementing customer experience enhancements

  • Increasing your social media engagement

How to leverage digital marketing analytics

To understand digital marketing analytics, you need to go beyond the stats. You need to go beyond the marketing metrics you see in the stats to look into the underlying technology that makes your marketing strategy work.

There are a number of ways to analyze data. You can look at the marketing metrics you see in the stats to see how your marketing efforts are interacting with the real world. Or you can dig deeper and look at the underlying technology that makes your marketing decisions possible.

You can't just look at the numbers on your website and assume everything is working perfectly. There are always going to be exceptions to the rule and things that need to be fleshed out. This is why it is important to have a clear understanding of what is going on with your marketing strategy and how it differs from competitors'.

Digital marketing analytics is different from basic web analytics metrics in that you need to analyze the data in a variety of different ways to really get a handle on what is going on with your marketing. For example, you need to look at:

  • What are the right metrics for my marketing campaign?

  • How can I make my marketing campaign more targeted?

  • What actions can I take to improve the effectiveness of my marketing campaign?

  • Are there any key differences between digital marketing analytics and web analytics?

By looking at the data, you can learn a ton about the effectiveness of your marketing campaigns and how they stack up against one another. Also, you can learn a lot more about your target audience by analyzing the data you collect from your marketing campaigns. You can look at:

  • consumer insights,

  • channel insights,

  • conversion insights,

  • engagement analytics,

  • information architecture and visualization,

  • marketing analytics,

  • product insights,

  • psychographic data,

  • social media analytics,

  • the list goes on.

When it comes to data collection and analysis, there is no doubt that marketers are aware that there is a deficiency in certain metrics. And there is no doubt that there is room for improvement.

While there is certainly no one-size-fits-all marketing metric, there are certain marketing metrics that do seem to grow in popularity with marketers. And these marketing metrics help to identify the important details of a particular campaign that they should be tracking.

For example, there is no doubt that a website visit is important for any business. But a website visit is only one piece of the puzzle. And understanding how your visitors interact with your site is part of a much larger package that includes what they purchase, what they watch, which channels they turn to and how often they come back to your site.

Knowing these metrics will help you stay focused on what you are doing right and make you a more productive individual. And they will also help you stay focused on what you are trying to achieve and help you stay motivated to improve.

Most marketers know they need to be looking at more than just website analytics to get the information they need to improve their marketing campaigns. But how do we know which websites are important? And how to use these free marketing analytics tools?

We looked through the top websites and found that a large number of them are still in use by businesses large and small. Here are a few websites that seem fairly standard fare these days. The following is a list of websites that were reviewed and ranked from most to least influential. As you can see, there is a wide variety of information that you can parse out from these websites to improve your marketing campaigns effectiveness:

  • Google

  • YouTube

  • Facebook

  • Instagram

  • Pinterest

  • LinkedIn

  • Twitter

  • Pikwik

  • Reddit

  • Google Plus

Facebook is one of the most frequently visited website by marketers. While it is nice to have a retired pageant to remind yourself of your accomplishments, a high score is not always indicative of a strong social presence. While a high score may be helpful in generating leads, it is not a panacea for all problems. For one thing, a low score does not necessarily mean that your marketing campaign is ineffective. Low scores can be a signal that your team is not connecting with your customers or that your marketing is not reaching their ears. In other words, your team should score at least good for social media plus at least good for content.