Selected Impressions from the Workshop
WU Vienna University of Economics and Business May 17-18, 2017
Instructors: Peter Fader & Bruce Hardie
Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) introduced the participants of this two-day workshop to critical concepts and methods required to develop models for customer-base analysis and to understand key components of “customer lifetime value” (CLV). The audience consisted of both PhD students and marketing academics, as well as marketing analytics professionals.