Probability Models for Customer-Base Analysis
WU Vienna University of Economics and Business
May 17-18, 2017
Professors Peter Fader (Wharton) and Bruce Hardie (London Business School) will introduce the participants of this two-day workshop to critical concepts and methods required to develop models for customer-base analysis and to understand key components of “customer lifetime value” (CLV). The covered material is somewhat technical, so some basic aptitude with probability/statistics would be beneficial for participants (but no formal programming skills are required – everything covered can be implemented in a spreadsheet). The target audience is both PhD students and marketing academics, as well as marketing analytics professionals who want to better understand these models.
The workshop will be hosted by the Marketing Department at WU Vienna University of Economics and Business and is organized in a way to allow for personal interactions among participants and the faculty. The registration fee is EUR 160 and covers food, coffee breaks and dinner. All attendees must cover their travel and hotel costs. Registration is on a first-come, first-served basis. To get registered for this workshop please complete and submit the registration form.
Who Should Attend
Prof. Peter Fader
Prof. Bruce Hardie
Registration & Workshop Details
|registration form.Please get registered for the workshop using our
|Room EA.6.026The workshop will take place in the premises of WU's Executive Academy.
|Klick here for the program agenda.
|[The WU Campus]
[Hotels near WU]