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RSS Jura Liaukonyte

Last Research Seminar Lecture of this semester by Prof. Jura Liaukonyte, Cornell University

For our last Research Seminar Lecture of this semester, we had the pleasure of welcoming Prof. Jura Liaukonyte from Cornell University. She presented her work about patterns in brick-and-mortar and…

RSS Talk_Coleen Hamerling

Colleen Harmeling on morality and donation giving

In the latest talk of our Research Seminar Series, Colleen Harmeling, Associate Professor of Marketing at Florida State University, presented her research on morality and donation giving. We all hold…

Olivier Rubel

Olivier Rubel, Graduate School of Management, University of California Davis, US

Last week Olivier Rubel from Graduate School of Management, University of California Davis (US) have presented his latest research in our Research Seminar Series. For most firms the big part of…

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Open Position: Teaching and Research Associate

The Institute for Marketing and Customer Analytics is currently inviting applications for a Part-time, 30 hours/week position as a Teaching and Research Associate starting October 01, 2022 and ending…

Nadine Schröder presents what drives customers to engage in online reviews

Cool presentations of MCA at EMAC 2022

Online reviews have become an important feedback instrument for both (prospective) customers and companies. Given their increasing importance, marketers are keen to understand and to monitor…