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Nadine Schröder

Short Bio

Dr. Nadine Schröder is an Assistant Professor at the Institute for Marketing and Customer Analytics at the Vienna University of Economics and Business (WU). Her research interests relate to quantitative methods (such as text mining)  and customer data analysis.  In her Ph.D., she focused on response modeling and optimization in direct marketing. She published her research in international scholarly journals (e.g., European Journal of Operational Research, Journal of Interactive Marketing, and Decision Support Systems).

Nadine Schröder holds an MSc. in Statistics (2001) from the University of Georgia (USA), a Diploma in Business Administration (2003) from the University of Osnabrück (Germany), and a Ph.D. in Business Administration (2013) from the University of Regensburg (Germany). Prior to joining the Institute for Service Marketing and Tourism, she was a Guest Professor at the Institute for Interactive Marketing and Social Media (WU) and Assistant Professor at the University of Regensburg. Nadine Schröder has professional experience (2003-2009) in Database Marketing within the mail order industry (Witt-Gruppe – a member of the otto group, Germany), where she was responsible for qualifying potential customers.

Research Interests

  • Marketing Modeling

  • Text Mining

  • Direct Marketing

  • Retail Marketing

  • Product Reviews


Please find a full list of Nadine Schröder's publications here.