Außenansicht des D2 Gebäudes

News & EventsRSS

On this page, as well as on our Instagram and LinkedIn channels, you can read up on what is going on in the classroom, in our research, or at the institute at large. Feel free to share relevant news and events with us that are of interest to WU’s internationalisation. 

Find all news below.

Search news by category:

MET IN CLASS     SPECIAL EVENTS     RESEARCH GUESTS

entry-exam-winter-semester-2025-26

IMM Entry Exam WS 2025/26

The IMM Entry Exam WS 2025/26 will be held ONLINE on September 9, 2025, from 5:30 pm to 6:15 pm, via LEARN. Registration: Course #0803, from August 28th - September 3rd, 2025. Please register via…

SBWL Messe

IMM at WU SBWL Messe

Our IMM Team was on-site to answer your questions, share insights, and show why IMM is the perfect choice for students who think globally and act strategically.

Panel

WU Matters - WU Talks: Expert Panel at WU Discusses How to Curb Online Hate Speech

Social media connects us like never before, but it also fuels hate speech, misinformation, and societal harm. At WU Vienna’s WU matters, WU talks, experts examined the difficulties of regulation,…

Eva and Alp

Welcoming Eva Arnold and Alperen Karaca: Two new Teaching and Research Assistants Join the IMM Team!

We are pleased to welcome Eva Arnold and Alperen Karaca as Teaching and Research Assistants at our institute. In their new roles, they will support our research projects and teaching activities,…

GBP

IMM Students Win Best Market Entry Plan Presentation Awards for UAE and Netherlands Expansion Strategies

Two student teams from the International Marketing and Management (IMM) bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards for their exceptional…

review

IMM Entry Exam SS 2025 - Exam review (Einsicht)

The exam review takes place on Thursday, February 20th between 10am and 11am online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by Monday, February 17th, 5pm.

thesis

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the summer semester 25, will be taking place on Wednesday, 19th March at 11 am in the TC – 4.04, so if you are interested in writing your…

Dilara Güzel

Welcoming Dilara Güzel: A New PhD Student Joins the IMM Team!

We are pleased to welcome Dilara Güzel to IMM as a new PhD student and Teaching & Research Associate. Dilara’s research focuses on Consumer Culture Theory, with particular attention to socio-historic…

Cleaner Production Paper Elfriede

IMM Research Update: Trust-Building Mechanisms in Peer-to-Peer Carpooling Platforms

IMM’s Elfriede Penz, alongside Barbara Hartl and Elke Schuessler, examines trust-building mechanisms in peer-to-peer carpooling platforms in their latest paper. Key question: How can platforms foster…

Thomas Paper

IMM Research Update: New Insights into Green Advertising and Consumer Behavior

IMM’s PhD candidate Thomas Freudenreich explores the impact of individual values on responses to assertive green advertising in his latest paper, co-authored with Elfriede Penz. Key question: Can…