MEPP Awards Summer Semester 2026

Global Business Planning Students Recognized for Outstanding Market Entry Strategies at IMM MEPP Awards

Two student teams from the International Marketing and Management (IMM) bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards for their exceptional strategic business expansion projects. These awards, presented as part of the Global Business Planning course, recognize the most comprehensive, innovative, and well-executed market entry plans developed during the semester.

The winning teams focused on developing and presenting real-world international expansion strategies, tackling the challenges of launching businesses in new markets. Their projects demonstrated deep market research, strategic insight, and innovative execution plans, making them stand out among their peers.

Xocolat / Denmark

By Team "DieLeute": Stefan Bruckermayr, Maja Freithofnigg, Olha Humeniuk, Lukas Kopun and Nicolas Malzer

Xocolat is an Austrian chocolate company. It can be described as a premium food brand offering products such as pralines, chocolate bars, chocolate boxes, and sweet snacks. The target market is Denmark, where the company could focus on premium chocolate, gifting, indulgence, and high-quality food products.

Fancy by Nature / Netherlands

By Team "The Strategic 6": Sara Amyay, Paul Götzinger, Michelle Lussner, Jan Lenz Pajonk, Liz Reimers and Jasmin Schwerdtle

Fancy by Nature is an Austrian food brand focused on natural and innovative snacks. The company can be described as producing fermented fruit snacks made from organic fruit. The target market is the Netherlands, where the brand could emphasize healthy snacking, natural ingredients, biodiversity, sustainability, and modern food innovation.

Celebrating Excellence in Global Business Strategy

The IMM MEPP Awards aim to acknowledge and honor students who excel in market research, strategic thinking, and practical business implementation. This year's recipients showcased an exceptional grasp of international business landscapes, effectively merging theoretical insights with real-world strategic execution.

Their presentations not only emphasized the potential of their selected markets but also offered comprehensive and viable market entry strategies, ensuring their proposals were both innovative and actionable. The depth of their analysis, combined with their inventive approaches to branding, marketing, and distribution, made them truly deserving of this recognition.

Congratulations to the winning teams for their hard work, dedication, and outstanding achievement!