Welcome to Quality Management@IMM!
The Institute for International Marketing Management applies quality management standards throughout all teaching programs.
IMM believes in an integrative approach to teaching by teaching theoretical knowledge and by stimulating theory application to real-time business problems through case studies and corporate projects.
A modular course structure provides the framework for our learning and teaching strategies.
Our focus on world-class research in international marketing and the faculty's international exposure enable us to share state-of-the-art knowledge with our students.
We continually invest in upgrading our courses to integrate recent developments in business practices as well as new teaching methods and tools.
Our faculty regularly participates in teaching trainings and professional development programs.
We have implemented a peer-review system to assess the level and strategic fit of different course modules in order to constantly improve our teaching Performance.
We apply consistent and transparent grading schemes and moderation of assessment principles throughout our courses.
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