Teaching Quality

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Wel­come to Qual­ity Man­age­ment@IMM!

The In­sti­tute for In­ter­na­tional Mar­ket­ing Man­age­ment ap­plies qual­ity man­age­ment stand­ards throughout all teach­ing pro­grams.


  • IMM be­lieves in an in­teg­rat­ive ap­proach to teach­ing by teach­ing the­or­et­ical know­ledge and by stim­u­lat­ing the­ory ap­plic­a­tion to real-­time busi­ness prob­lems through case stud­ies and cor­por­ate pro­jects.

  • A mod­u­lar course struc­ture provides the frame­work for our learn­ing and teach­ing strategies.

  • Our fo­cus on world-­class re­search in in­ter­na­tional mar­ket­ing and the fac­ulty's in­ter­na­tional ex­pos­ure en­able us to share state-of-the-art know­ledge with our stu­dents.

  • We con­tinu­ally in­vest in up­grad­ing our courses to in­teg­rate re­cent devel­op­ments in busi­ness prac­tices as well as new teach­ing meth­ods and tools.

  • Our fac­ulty reg­u­larly par­ti­cip­ates in teach­ing train­ings and pro­fes­sional devel­op­ment pro­grams.

  • We have im­ple­men­ted a peer­-re­view sys­tem to assess the level and stra­tegic fit of dif­fer­ent course mod­ules in order to con­stantly im­prove our teach­ing Per­form­ance.

  • We ap­ply con­sist­ent and trans­par­ent grad­ing schemes and mod­er­a­tion of assess­ment prin­ciples throughout our courses.


If you have any ques­tions regard­ing Qual­ity Man­age­ment@IMM, please click here.