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Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements

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Professor Dr. Mubbsher Munawar Khan's research has been chosen, by the editor(s) of European Journal of Marketing, as a Highly Commended Award winner of the 2011 Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing Research category.

Mubbsher Munawar Khan was PhD-student at the IMM till March 2011 and is now Assistant Professor at the Hailey College of Commerce of the University of the Punjab in Pakistan.