Vorlesen

Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.

Professor Dr. Mubbsher Munawar Khan's research has been chosen, by the editor(s) of European Journal of Marketing, as a Highly Commended Award winner of the 2011 Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing Research category. [more]

Mubbsher Munawar Khan was PhD-student at the IMM till March 2011 and is now Assistant Professor at the Hailey College of Commerce of the University of the Punjab in Pakistan.