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Archiv News IMM

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Bachelor Thesis Info Event

The next Bachelor Thesis Info Event will be taking place on Wednesday, 20th March at 12.30 pm in D4.0127

IMM Entry Exam SS 2024 - Exam review (Einsicht)

The exam review takes place on February 15th between 2pm and 3pm online. Please register by sending an e-mail to Pamela Taylor ( by February 13th, 5pm.

SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the summer semester of 2024. For more details about our specialization, please visit our…

IMM Entry Exam SS 2024

The IMM Entry Exam SS 2024 will be held ONLINE on February 7, 2024, from 9:00 am to 9:45 am, via LEARN. Registration: Course #4787, from February 1 - 4, 2024. Please register via LPIS. Eligibility:…

Met in class: Nikolaus Hirsch, Hirsch Braceletts

We are delighted to have welcomed Nikolaus Hirsch, Vice President of Sales and Marketing at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS…

Met in class: Catherine Luckner, Julius Meinl

We are thrilled to have hosted Catherine Luckner, Global Senior Brand Manager at Julius Meinl, in Global Marketing Strategy class at WU.

Closing One Chapter, Unveiling the Next!

Letter from Prof. Bodo Schlegelmilch: It is official – I am about to embark on my journey into the glorious world of Professor Emeritus at WU (Vienna University of Economics and Business). These are…

Act Local, Go Global SS 2023

The final seminar in the specialization of International Marketing Management (IMM) is called "Global Business Planning”. This seminar, which was held during the Summer Semester 2023, was organized by…

IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023.  We are very excited and happy to have him as the…

IMM Entry Exam 2023/'24 - Einsicht

The exam review takes place on Tuesday, September 5th between 5pm and 6pm online. Please register via e-mail to Pamela Taylor ( by September 4th, 5pm.