Außenansicht des D2 Gebäudes

Welcome to the Institute for International Marketing Management (IMM)RSS

Welcome to the website of the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers but also about protecting vulnerable consumers, global societies, and our precious planet.

Enjoy reading up on our latest research, find IMM team members, learn more about our BSc, MSc and PhD courses, and explore how to collaborate. 

See you soon at the IMM,

Marius Lüdicke
and the Team

News

MEPP Award Winners SS26

MEPP Awards Summer Semester 2026

Team "DieLeute" and Team "The Strategic 6" have been awarded the Best Market Entry Plan Presentation (MEPP) for the summer semester 2026.

Thesis Event

IMM Bachelor Thesis Info Event Winter Semester 2026/27

The IMM - Bachelor Thesis Info Event for the winter semester 26/27 will be taking place on Tuesday, 3rd November at 10 am in room TC – 3.10. If you are interested in writing your bachelor thesis at…

Entry Exam

Registration for Entry Exam WS 2026/27

Registration for the IMM Entry Exam starts today!

IMM at the SBWL Messe

IMM at the SBWL Messe

This week, we got to present the IMM specialization at the SBWL Messe.

MEPP Award winners

IMM Students awarded for Best Market Entry Plan Presentation

At the first IMM Day, two student teams were honored with the Best Market Entry Plan Presentation (MEPP) Award.