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Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

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em.o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)

Bodo B. Schlegelmilch

Head of Institute: Professor of International Management and Marketing
Aufgaben: Head of Institute & Chair of AMBA & BGA [Association of MBAs and Business Graduates Association]


  • Global Marketing Strategy

  • Innovation Processes in Organizations

  • CSR and Communication


  • Ph.D. (hon.) (2011), Thammasat University, Thailand

  • D.Litt. (2007), Manchester Business School, UK

  • Ph.D. (1983), Manchester Business School, UK

  • M.Sc. (1981), Manchester Business School, UK

  • B.Sc. (1979), Cologne University of Applied Sciences, Germany


  • Founding Dean, WU Executive Academy (2004 - 2015)

  • Founder & Chair of the Institute of International Marketing Management (since 1997)

  • Held tenured Full Professorships in the UK and the US

  • Taught executive education programs for leading business schools (e.g. Kellog, Keio, ESADE, St. Gallen, Indian School of Business and Sun Yat-sen) on six continents(more than 30 countries)

  • Conducted board level workshops for numerous multinational corporations.

  • Worked for Deutsche Bank and Procter & Gamble

  • Served as Editor-in-Chief of the Journal of International Marketing

  • Fellowships: Academy of Marketing Science, Academy of International Business, Chartered Institute of Marketing

  • Numerous awards, including the Significant Contribution to Global Marketing Award of the American Marketing Association (AMA) and the Outstanding Marketing Educator Award of the Academy of Marketing Science (AMS).


More than 350 Publications in Books, Journals and Conference Proceedings

Books in English, German and Mandarin (exerpts):

  • Global Marketing Strategy: An Executive Digest (Springer)

  • The Routledge Companion to Strategic Marketing

  • The New Role of Regional Management (Palgrave-Macmillan)

  • Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)

Journals (exerpts):

  • Strategic Management Journal: "Innovation and Control in the Multinational Firm"

  • Journal of the Academy of Marketing Science: "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation"

  • Journal of International Business Studies:
    "Asia's Materialists: Reconcilling Collectivism and Materialism"

  • Journal of International Marketing: "Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products""

  • Journal of World Business: "The MNC as an Externally Embedded Organization"

  • Journal of Interactive Marketing: "Seize the Day: How Online Retailers should Respond to Positive Reviews"

OFFICE HOURS: by arrangement


SHORT CV            

detailed CV