Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)
AREAS OF EXPERTISE
Global Marketing Strategy
Innovation Processes in Organizations
CSR and Communication
Ph.D. (hon.) (2011), Thammasat University, Thailand
D.Litt. (2007), Manchester Business School, UK
Ph.D. (1983), Manchester Business School, UK
M.Sc. (1981), Manchester Business School, UK
B.Sc. (1979), Cologne University of Applied Sciences, Germany
Founding Dean, WU Executive Academy (2004 - 2015)
Founder & Chair of the Institute of International Marketing Management (since 1997)
Held tenured Full Professorships in the UK and the US
Taught executive education programs for leading business schools (e.g. Kellog, Keio, ESADE, St. Gallen, Indian School of Business and Sun Yat-sen) on six continents(~30 countries)
Conducted Board Level workshops for numerous corporations, incl. Baxter, Cable & Wireless Communication, Unicredit, Degussa, Eli Lilly, Johnson & Johnson, KPMG, Merck Sharp & Dohme, Schlumberger, Stinnes and Sunkyong
Worked for Deutsche Bank and Procter & Gamble
Served as Editor-in-Chief of the Journal of International Marketing
Various Fellowships and Board Appointments (e.g. Board of Governors and Distinguished Fellow: Academy of Marketing Science; Fellow: Academy of International Business; Fellow: Chartered Institute of Marketing; Advisory Boards Universities of Strathclyde, Thammasat and Cyprus; Executive Board American Chamber of Commerce-Austria).
More than 300 Publications in Books, Journals and Conference Proceedings
Global Marketing Strategy: An Executive Digest (Springer)
The New Role of Regional Management (Palgrave-Macmillan)
Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)
Diversity in European Marketing (Springler Gabler)
Strategic Management Journal: "Innovation and Control in the Multinational Firm"
Journal of the Academy of Marketing Science: "Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation"
Journal of International Business Studies:
"Asia's Materialists: Reconcilling Collectivism and Materialism"
Journal of International Business Studies: "The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the U.S. and Europe"
Journal of International Marketing: "Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products""
Journal of World Business: "The MNC as an Externally Embedded Organization"
OFFICE HOURS: by arrangement