Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

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o.Univ.Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon)
Bodo B. Schlegelmilch
Head of Institute: Professor of International Management and Marketing
Aufgaben: Head of Institute & Chair of AMBA [Association of MBAs]


  • Global Mar­ket­ing Strategy

  • In­nov­a­tion Pro­cesses in Or­gan­iz­a­tions

  • CSR and Com­mu­nic­a­tion


  • Ph.D. (hon.) (2011), Tham­masat Uni­versity, Thail­and

  • D.Litt. (2007), Manchester Busi­ness School, UK

  • Ph.D. (1983), Manchester Busi­ness School, UK

  • M.Sc. (1981), Manchester Busi­ness School, UK

  • B.Sc. (1979), Co­logne Uni­versity of Ap­plied Sciences, Ger­many


  • Found­ing Dean, WU Ex­ec­ut­ive Academy (2004 - 2015)

  • Founder & Chair of the In­sti­tute of In­ter­na­tional Mar­ket­ing Man­age­ment (since 1997)

  • Held ten­ured Full Pro­fess­or­ships in the UK and the US

  • Taught ex­ec­ut­ive edu­ca­tion pro­grams for lead­ing busi­ness schools (e.g. Kel­log, Keio, ESADE, St. Gal­len, In­dian School of Busi­ness and Sun Yat-sen) on six con­tin­ents(~30 coun­tries)

  • Con­duc­ted Board Level work­shops for nu­mer­ous cor­por­a­tions, incl. Bax­ter, Cable & Wire­less Com­mu­nic­a­tion, Uni­credit, Degussa, Eli Lilly, John­son & John­son, KPMG, Merck Sharp & Dohme, Schlum­ber­ger, Stin­nes and Sunky­ong

  • Worked for Deutsche Bank and Procter & Gamble

  • Served as Ed­it­or­-in-Chief of the Journal of In­ter­na­tional Mar­ket­ing

  • Vari­ous Fel­low­ships and Board Ap­point­ments (e.g. Board of Gov­ernors and Dis­tin­guished Fel­low: Academy of Mar­ket­ing Science; Fel­low: Academy of In­ter­na­tional Busi­ness; Fel­low: Chartered In­sti­tute of Mar­ket­ing; Ad­vis­ory Boards Uni­versit­ies of Strath­clyde, Tham­masat and Cyprus; Ex­ec­ut­ive Board Amer­ican Cham­ber of Com­mer­ce-Aus­tria).


More than 300 Pub­lic­a­tions in Books, Journ­als and Con­fer­ence Pro­ceed­ings

Books (ex­erpts):

  • Global Mar­ket­ing Strategy: An Ex­ec­ut­ive Di­gest (Springer)

  • The New Role of Re­gional Man­age­ment (Pal­grave-Mac­mil­lan)

  • Global Mar­ket­ing Man­age­ment - A European Per­spect­ive (Fin­an­cial Times / Pren­tice Hall)

  • Di­versity in European Mar­ket­ing (Sprin­gler Ga­bler)

Journ­als (ex­erpts):

  • Stra­tegic Man­age­ment Journal: "In­nov­a­tion and Con­trol in the Mul­tina­tional Firm"

  • Journal of the Academy of Mar­ket­ing Science: "Link­ing Cause Assess­ment, Cor­por­ate Phil­an­thropy, and Cor­por­ate Repu­ta­tion"

  • Journal of In­ter­na­tional Busi­ness Stud­ies:
    "Asia's Ma­ter­i­al­ists: Re­con­cil­ling Col­lect­iv­ism and Ma­ter­i­al­ism"

  • Journal of In­ter­na­tional Busi­ness Stud­ies: "The In­flu­ence of Coun­try and In­dustry on Eth­ical Per­cep­tions of Senior Ex­ec­ut­ives in the U.S. and Europe"

  • Journal of In­ter­na­tional Mar­ket­ing: "Our Apples are Health­ier than Your Apples: De­ci­pher­ing the Health­i­ness Bias for Do­mestic and For­eign Products""

  • Journal of World Busi­ness: "The MNC as an Ex­tern­ally Embed­ded Or­gan­iz­a­tion"

OF­FICE HOURS: by ar­range­ment