Institut für Nachhaltigkeitsmanagement
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Sustainable Consumption

In this area of re­search we cover the de­mand side of sus­tain­able devel­op­ment by ana­lyz­ing needs, pat­terns of con­sump­tion and mar­ket devel­op­ments. Since pat­terns of con­sump­tion can be shaped not only by eco­nomic but also by so­cial and en­vir­on­mental factors, sus­tain­able con­sump­tion re­lies on edu­ca­tion, in­form­a­tion and aware­ness. In our re­search pro­jects we com­bine the con­cept of a sus­tain­able life­style with so­cial science con­cepts such as needs. We ana­lyse the im­pact of in­form­a­tion, of edu­ca­tional ini­ti­at­ives and of pro­duct la­belling, and we ex­plore ways in which en­vir­on­ment­ally-­friendly products can find their way out of the eco­lo­gical niche into the mar­ket of mass pro­duc­tion.