[Translate to English:] Institut für Nachhaltigkeitsmanagement

CSR Corporate Social Responsibility

In recent years, CSR has become the corporate approach to the societal guiding model of sustainable development. In the concept of CSR, traditional management practices are confronted with social and environmental stakeholder claims. Businesses tackle CSR with a variety of instruments. First, environmental and quality management systems are still important tools for achieving CSR. Second, sustainability reporting takes into account the increasing sensitivity among consumers and investors regarding sustainable development. Third, the rise of organisational development and business ethics emphasises the normative role of enterprises and the importance of corporate culture. Fourth, the rise of stakeholder management illustrates the changing role of business and the reshaping of business-society relations. In our research at the corporate level we explore all four aspects of CSR. Furthermore, we analyse the changing relations between states and businesses on the one hand and between businesses and civil society on the other.