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Research Gap

Why is Green HRM being researched?

Since the 1980s, environmental protection has become increasingly important in society. Especially with regard to the responsibility towards future generations, we have to deal with our resources in a sustainable and environmentally way.

Companies are particularly in the obligation. On the one hand, they are responsible for a large part of consumption of resources and pollutant emissions and on the other hand, they often carry a social signal. From an economic point of view, it is also important to promote ecological behavior. This can save costs, motivates employees and opens up new markets. That is why it is time to take a closer look at the opportunities companies and their employees have to protect the environment.

Sustainable behavior depends heavily on commitment, motivation and creativity. Any endeavor of a company to carry out sustainable development depends directly on its employees. All sustainable goals or ecological models have only a chance of being implemented, if the employees are directly involved in this implementation process. In order to make these behaviors as successful as possible, it is necessary to know challenges on an individual level, possible conflicts within the teams and contradictions in the corporate communication.

This is where the Comparative Green HRM study by the Vienna University of Economics and Business and the University of Augsburg focuses on.