Learn the Marketing craft and become a constructive problem-solver
In our teaching, we aim to disseminate the latest marketing theories with a high practical impact and exceptional quality. We are dedicated to offering an optimal blend of theory and practice, bringing real-world matters into the classroom, and preparing our students for outstanding careers in marketing and marketing-related positions.
Our core product in the bachelor’s program is specialization (SBWL) Marketing (in German).
We also offer the Master of Science (MSc) in Marketing (in English) on a departmental level. Additionally, we teach in the PhD program and contribute to the WU’s Executive Academy postgraduate education program.