Learn the Marketing craft and become a constructive problem-solver
In our teaching, we aim to disseminate the latest marketing theories of high practical impact at the finest quality. We are dedicated to offering an optimal blend of theory and practice, bringing real-world matters into the classroom, and preparing our students for outstanding careers in marketing and marketing-related positions.
Our core product in the bachelor’s program is specialization (SBWL) Marketing (in German).
We also offer the Master of Science (MSc) in Marketing (in English) on a departmental level. Additionally, we teach in the PhD program and contribute to the WU’s Executive Academy postgraduate education program.