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Research Talk by Puneet Manchanda, University of Michigan (US)


Puneet Manachanda from Ross School of Management, University of Michigan (US) presented his work in progress on “Just One More Level: Leveraging Skill and Engagement to Maximize Player Retention in Online Video Games”. Puneet is one of the most productive scholars in marketing, and we thank him for sharing his expertise on building empirical models to understand and solve strategic marketing problems.

Are you interested in the Department’s Research Seminar Series? Check out the current agenda.

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