Invited Talk at Universität für angewandte Kunst Wien

Monika Koller and Eva Marckhgott had the pleasure of being invited to speak at Universität für angewandte Kunst Wien. It was a truly enriching experience to share and discuss selected topics from our research with a new audience of art students. In their talk "Die "Kunst" Konsum zu verstehen", they provided insights into the role of customer value, consumer perspectives on AI, human sensory modalities as well as psychological ownership, focussing on the arts context. The exchange was incredibly stimulating, with insightful discussions and inspiring perspectives throughout. A sincere thank you to Jan Svenungsson for the kind invitation, and to the fantastic students and faculty for such engaging conversations.