Our colleagues Susanne Ruckelshausen and Eva Marckhgott returned from this year’s EMAC spring conference in Madrid with exciting insights and valuable feedback.

• Susanne participated in the Doctoral Colloquium, where she received in-depth feedback on her research in the Advanced Consumer Behavior Track. She also presented her project on preventing interdependent privacy infringements in the context of app downloads.

• Eva presented her current research on packaging transparency and its effects on psychological ownership and purchase intentions.

Beyond the presentations, EMAC offered a fantastic opportunity to connect with both long-time colleagues and new academic peers. Thanks to all who contributed to this inspiring week!