The Conference Days are a central element of the MSc Marketing course Marketing 360 Degrees taught by Monika Koller and Eva Marckhgott. Each year, alumni of the program return to campus to share their professional journeys, industry insights, and personal experiences with current students.

This year, we welcomed 13 alumni representing a wide range of career paths. Their backgrounds span startups, large corporations, academia, and market research, and include both generalist roles as well as specialized positions in areas such as SEO, CRM, digital marke​​ting, communications, and business insights. Alumni at different career stages, from recent graduates to professionals with more than a decade of experience, provided diverse and complementary perspectives.

Through open and honest discussions, students gain a realistic understanding of the opportunities and challenges associated with different marketing careers. The Conference Days create a valuable link between academic learning and professional practice, supporting students in navigating their transition from university to the labor market.

We would like to thank all participating alumni for their engagement and willingness to share their experiences. Their contributions play an important role in enriching the learning experience of our students.

Sara Lombardo, Talentir

Rebecca Jelenko, Post

Manuel Nussbaumer & Julia Andert, marketmind

Katharina Beck, jö

Tea Smlatic, AstraZeneca

Julie Sufana, contextflow

Lisa Gilg, Die Presse

Priyanshu Gautam & Anastasiia Kamenskaia, Deskbird

Andrea Dina Kainz, influence.vision

Teresa Wieltsch, Dorotheum

Sofia Sidorova, WU