The Foundations in International Marketing Management course provides students with a comprehensive introduction to key concepts and challenges in global marketing. It covers fundamental topics such as market assessment, entry strategies, segmentation, targeting, and positioning in an international context. Students will explore the complexities of marketing in different economic environments, from developed to emerging markets, and learn to navigate global market dynamics by balancing standardization and adaptation strategies. The course also integrates contemporary issues in international marketing, ensuring that students stay informed about the latest trends and challenges in the field.

A strong emphasis is placed on experiential learning, with a combination of lectures, guest speakers, case studies, and interactive discussions. By engaging in diverse learning methods, students will develop critical analytical skills and a deep understanding of how to assess and manage global marketing strategies effectively.

This course is essential for students who aspire to work in international business or marketing roles, as it equips them with the knowledge and skills necessary to navigate the complexities of global markets. By taking this course, students will learn how to evaluate international marketing concepts and apply them to real-world business challenges. They will develop the ability to assess emerging market trends, structure complex marketing problems, and make informed strategic decisions.

Beyond technical knowledge, the course places a strong focus on teamwork, networking, and communication. Students will enhance their ability to collaborate effectively, reflect on their role within a team, and present well-structured, persuasive arguments both orally and in writing. Through a combination of interactive discussions and hands-on exercises, students will not only gain a solid foundation in international marketing but also refine their critical thinking and problem-solving abilities—skills that are highly valued in today’s competitive job market.

• “A lot of interactive tasks and assignments where we could show our creativity. I like the networking part where we could learn something about our colleagues.”

• “I liked the course being very enagging. I personally enjoyed it a lot. Assignments were very diverse, which is a big plus. The way information was delivered was very clear and I learned a lot.”

• “Many practical examples, welcoming environment. I felt comfortable to speak up. I liked the laptops closed rule, so we were more engaged.”

• “That it was really interactive. That the professor was very respectful and has created a good and open atmosphere during class.”

• “I really liked the course structure and the one minute paper assignment as it helped to reflect about the content and memorize it. Moreover, the Jigsaw assignment was also really cool.”

• “It was very engaging and interactive. Improved my pitching skills, teamwork, communication skills.”