Applied Generative AI in International Marketing

Marketing teams that work all over the world often feel overwhelmed. They have to, for example, manage hundreds of different versions of ads for different countries, dig through piles of long PDF reports to find facts, and spend hours making small changes by hand. It is hard to stay organized when everything is scattered. Many people think that using AI will automatically fix these problems. However, the real issue is not a lack of AI tools, but rather that people usually lack the skills to use them strategically, effectively and responsibly. Because AI technology changes every single day, most professionals are just trying to keep up rather than thinking about how to use it as a long-term strategy.

That is exactly what this course is about. Instead of chasing every new AI tool, students will learn how to think and work with AI strategically, effectively and responsibly, so that they stay ahead no matter what changes next. This course provides students the tools to incorporate the latest AI technologies into their workflows, focusing on international marketing contexts but remaining fully applicable and transferable to various other fields. 

On completion of the course, students will learn how to:

• Identify and resolve bottlenecks in global marketing workflows

• Summarize massive amounts of information effectively 

• Automate repetitive tasks involving files and data

• Build their own AI tools to use in their personal and professional life

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