Außenansicht des D2 Gebäudes

Sofia Sidorova

Academic Career

  • 2025 - present: PhD in Marketing, Vienna University of Economics and Business, Austria 

  • 2023 - 2025: MSc in Marketing (with Honours), Vienna University of Economics and Business, Austria

  • 2015 - 2019: BSc in Economics, Moscow State Institute of International Relations (MGIMO-University), Russia

Business Career

  • 2023: Brand Manager for Vichy Laboratoires at L’Oreal Russia

  • 2020-2023: Project Manager for La Roche-Posay & CeraVe at L’Oreal Russia

  • 2018: Marketing Intern for Oncology at Pierre Fabre Medicament Russia

Research Interest:

  • Consumer Culture Theory

  • Heritage Marketing, Cultural Entrepreneurship

  • Taste Engineering

  • Social Status Management

Office Hours:

  • by arrangement

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