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Julia Stranzl
Dr. Julia Stranzl, Bakk. BA. MA
Assistant Professor
Go to eVVZ for Julia Stranzl's current lectures.
About
Dr. Julia Stranzl, Bakk. BA, MA, conducts research and teaches in the fields of strategic organizational communication, crisis communication, and employee communication. She serves as the student and early career representative at ICA (SERC) and is a member of the Academic Society for Management and Communication (AGUK) and the European Network of Emerging Scholars (EUNES). Before joining WU, she was part of the Corporate Communication Research Group (CCom) at the University of Vienna, where she completed her PhD on the topic of appreciation in the workplace. She earned her Master's degree at the University of Zurich (CHE). Her teaching activities, guest lectures, and research visits have taken her to Università IULM (ITA), Lund University (SWE), Leipzig University, Mainz University (GER), and the University of Applied Sciences Wiener Neustadt (AUT).
Research Interests
Organizational crisis communication
Internal communication
Specific topics: Job engagement/disengagement; organizational commitment; appreciation
A full list of publications and research activities can be found in PURE.
Journal article
| 2025 | Hagelstein, Jens, Wahl, Ingrid, Stranzl, Julia, Einwiller, Sabine, Ruppel, Christopher. 2025. Communicating appreciation in the workplace: importance and perception of appreciation from managers and co-workers and its effects on organisational citizenship behaviour. Read more |
| 2024 | Stranzl, Julia, Ruppel, Christopher, Einwiller, Sabine. 2024. Staying emotionally connected while being physically apart–exploring what teleworkers need to stay committed and how internal communication can contribute. Read more |
| 2024 | Stranzl, Julia, Ruppel, Christopher. 2024. Co-creating an appreciative working climate: discussing reasons for appreciation, forms and roles from a communication perspective. Read more |
| 2022 | Ruppel, Christopher, Stranzl, Julia, Einwiller, Sabine. 2022. Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement. Read more |
| 2021 | Einwiller, Sabine, Ruppel, Christopher, Stranzl, Julia. 2021. Achieving employee support during the COVID-19 pandemic–the role of relational and informational crisis communication in Austrian organizations. Read more |
| 2021 | Stranzl, Julia, Ruppel, Christopher, Einwiller, Sabine. 2021. Examining the role of transparent organizational communication for employees' job engagement and disengagement during the COVID-19 pandemic in Austria. Read more |
| 2018 | Seiffert-Brockmann, Jens, Einwiller, Sabine, Stranzl, Julia. 2018. Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises. Read more |
Chapter in edited volume
| 2025 | Stranzl, Julia. 2025. Wertschätzung am Arbeitsplatz In: Praxishandbuch Nachhaltigkeitskommunikation. Hrsg. Huber-Heim, Karin, Weder, Franzisca. Read more |
| 2025 | Stranzl, Julia, Einwiller, Sabine, Ruppel, Christopher. 2025. Employee Appreciation - A communication perspective In: The Routledge Handbook of Employee Communication and Organizational Processes. Hrsg. Kim, Soojin, Buzzanell, Patrice M., Mazzei, Alessandra, Kim, Joeng-Nam. Read more |
| 2024 | Stranzl, Julia. 2024. Blau (1964): Exchange and Power in Social Life In: Schlüsselwerke für die Strategische Kommunikationsforschung. Hrsg. Hoffjann, Olaf, Sandhu, Swaran. Read more |