The AIMA is part of the Department of Marketing, which comprises eight closely related institutes. The department's vision is to become a leading institution in marketing research and education through multifaceted collaboration with business, engineering, and marketing sectors.

The Department of Marketing, acting as a centre of excellence in research and teaching, includes institutes in:

• AI in Marketing Analytics

• Digital Marketing & Behavioural Insights

• Interactive Marketing & Social Media

• International Marketing Management

• Marketing and Customer Analytics

• Marketing and Consumer Research

• Marketing Management

• Retailing & Data Science

With the addition of the AI in Marketing Analytics institute, the department's AI know-how is now significantly deepened, enhancing the university's resources and boosting WU's institutional and international profile. The department's strong ties with the business and marketing community bolster its excellent reputation. Our research programmes blend cutting-edge theory with practical applications, equipping graduates with the skills to create, communicate, and deliver value through customized products and services sustainably and profitably. We aim to be a leading centre in marketing research and education in the German-speaking countries and throughout Europe, making significant contributions to the marketing discipline.

More information on the Department of Marketing: Department of Marketing - WU (Vienna University of Economics and Business)

Department structure: Department structure