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Institute for Interactive Marketing & Social Media (IMSM)RSS

The In­sti­tute for In­ter­act­ive Mar­ket­ing & So­cial Me­dia (IMSM) would like to wel­come you!

Our re­search is located at the in­ter­face of mar­ket­ing, in­form­a­tion sys­tems, and data science and fo­cuses on rad­ic­ally new tech­no­lo­gies in mar­ket­ing. For in­stance, some of the pro­jects deal with one of the most fas­cin­at­ing com­pan­ies of our times, Google, and its rev­enue model, search en­gine ad­vert­ising.

In ad­di­tion, our cur­rent re­search fo­cuses on real-­time bid­ding and pro­gram­matic buy­ing, which en­able auto­mated trad­ing of ad­vert­ising im­pres­sions via ad­vert­ising ex­changes (sim­ilar to fin­an­cial stock mar­kets)—a really new and fun field to work in (with lots of big data)!

An­other ex­cit­ing field of re­search we are con­cerned with is me­dia in­dustry mar­ket­ing. In­form­a­tion tech­no­logy is rad­ic­ally chan­ging the ways in which me­dia mar­kets func­tion by en­abling new busi­ness mod­els (e.g., stream­ing-ser­vices like Spo­tify) and al­ter­ing con­sumer pref­er­ences. In our re­search, we in­vestig­ate how new tech­no­lo­gies im­pact con­sumer and firm be­ha­vior on me­dia mar­kets, such as the mar­kets for music and movies.

We al­ways aim to help com­pan­ies make bet­ter mar­ket­ing de­cisions and there­fore build upon ex­tens­ive in­dustry col­lab­or­a­tions.

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offene Stelle: 20 hours/week eAssistant position

The In­sti­tute for In­ter­act­ive Mar­ket­ing & So­cial Me­dia (IMSM) un­der the lead­er­ship of Prof. Dr. Na­dia Abou Nabout is cur­rently in­vit­ing ap­plic­a­tions for a 20 hours/week eAs­sist­ant pos­i­tion (flex­ible...