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Institute for Interactive Marketing & Social Media (IMSM)RSS

Di­gital tech­no­lo­gies and so­cial me­dia have a pro­found im­pact on con­sumer be­ha­vior and the ways in which busi­nesses com­pete in today’s global mar­ket­place. In our re­search and teach­ing activ­it­ies, we fo­cus on the im­plic­a­tions of these changes from a ma­na­gerial per­spect­ive.

IMSM’s MIS­SION:

IM­PORT­ANT

You can find our open Thesis Top­ics here:

BACH­ELOR THESIS TOP­ICS
MAS­TER THESIS TOP­ICS

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Researcher of the Month & Team des Monats Auszeichnungen

Der Mai ist schein­bar un­ser Glücks­monat!  Nicht nur sind Ju­lia Gföller und Belinda Haid (Ser­vice Mar­ket­ing & Tour­ism In­sti­tute WU) mit der Neuau­flage der SBWL „Ser­vice und Di­gital Mar­ket­ing“ zum Team...

new Bachelor Thesis Topics

Our new avail­able Bach­elor Thesis Top­ics are on­line! Take a look here.

paid internship: Erste Group

Er­ste Group was foun­ded in 1819 as the first Aus­trian sav­ings bank and today it is one of the largest bank­ing groups in Cent­ral an­dEastern Europe (CEE). As an at­tract­ive em­ployer, Er­ste Group of­fers...