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International Marketing Management

Wel­come to the In­sti­tute for In­ter­na­tional Mar­ket­ing Man­age­ment (IMM). Mem­bers of IMM are in­tent on main­tain­ing strict aca­demic stand­ards in all our activ­it­ies without sac­ri­fi­cing prac­tical rel­ev­ance. Our mis­sion is based on the fol­low­ing ma­jor pil­lars:

1.     Re­search

Our In­sti­tute fo­cuses on cre­at­ing and shar­ing know­ledge in the field of In­ter­na­tional Mar­ket­ing Man­age­ment. To this end, we strive to gen­er­ate high qual­ity re­search and pub­lish our re­search out­comes in highly re­spec­ted journ­als read by lead­ing schol­ars and senior ex­ec­ut­ives. For a de­tailed re­view of our re­search pro­jects and pub­lic­a­tions, please visit our Re­search Plat­form.

2.     In­ter­na­tional Agenda

IMM's re­search and teach­ing activ­it­ies aim to pro­mote the spirit of in­ter­na­tion­al­iz­a­tion. Our edu­ca­tional ap­proaches high­light is­sues of in­ter­na­tional mar­ket­ing, such as cul­tural dif­fer­ences and cross-n­a­tional prac­tices.  In this re­spect, stu­dents should ex­pect to be­ne­fit from our fac­ulty’s in­ter­na­tional ex­pert­ise, as well as to en­coun­ter renowned guest pro­fess­ors from over­seas uni­versit­ies. Please find more de­tails about our in­ter­na­tional pro­grams in our Stu­dent Plat­form.

3.     Busi­ness Of­fer­ings

We al­ways aim to build upon ex­tens­ive in­dustry col­lab­or­a­tions. Thus, IMM has developed a wide range of busi­ness of­fer­ings for our in­dustry part­ners. Read more about the In­sti­tute’s of­fer­ings, the be­ne­fits for com­pan­ies, and our col­lab­or­a­tions in our Busi­ness Plat­form.