Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

Dean WU Executive Academy, Associate Professor IMM

News from IMM


SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the winter semester 2024/25! Let us know in case you have any questions ( 

ai workshop

Upcoming Event: AI in Qualitative Methods Workshop

The Institute for International Marketing Management at WU (Prof. Lüdicke), the University of Vienna's Institute for Marketing and International Business (ao. Auer-Zotlöterer), and the WU…


IMM Presents About Using Generative AI for Qualitative Research in Malaga

On 18th April, IMM’s head Marius K. Luedicke and IMM PhD candidate Milos Ivanis took to Malaga, Spain, for the 12th EIASM Network Interpretive Consumer Research Workshop! 


New Paper Reveals Why Online Consumption Communities Brutalize

We are pleased to share new research published in the Journal of Consumer Research that sheds light on the troubling phenomenon of online brutality in online consumption communities. The research, led…


Bachelor Thesis Info Event

The next Bachelor Thesis Info Event will be taking place on Wednesday, 20th March at 12.30 pm in D4.0127