International Marketing Management
Welcome to the Institute for International Marketing Management (IMM). Members of IMM are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. Our mission is based on the following major pillars:
Our Institute focuses on creating and sharing knowledge in the field of International Marketing Management. To this end, we strive to generate high quality research and publish our research outcomes in highly respected journals read by leading scholars and senior executives. For a detailed review of our research projects and publications, please visit our Research Platform.
2. International Agenda
IMM's research and teaching activities aim to promote the spirit of internationalization. Our educational approaches highlight issues of international marketing, such as cultural differences and cross-national practices. In this respect, students should expect to benefit from our faculty’s international expertise, as well as to encounter renowned guest professors from overseas universities. Please find more details about our international programs in our Student Platform.
3. Business Offerings
We always aim to build upon extensive industry collaborations. Thus, IMM has developed a wide range of business offerings for our industry partners. Read more about the Institute’s offerings, the benefits for companies, and our collaborations in our Business Platform.