Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM). Members of IMM are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. Our mission is based on the following three pillars:

1.     Research

Our Institute focuses on creating and sharing knowledge in the field of International Marketing Management. To this end, we strive to generate high quality research and publish our research outcomes in highly respected journals read by leading scholars and senior executives.

2.     International Agenda

IMM's research and teaching activities aim to promote the spirit of internationalization. Our educational approaches highlight issues in international marketing, such as cultural differences and cross-national practices.  In this respect, students should expect to benefit from our faculty’s international expertise, as well as to encounter renowned guest professors from overseas universities.

3.     Corporate Involvement

We aim to collaborate with industry and commerce through joint projects and the involvement of managers as guest speakers.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

Dean WU Executive Academy, Associate Professor IMM

News from IMM

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Act Local, Go Global SS 2023

The final seminar in the specialization of International Marketing Management (IMM) is called "Global Business Planning”. This seminar, which was held during the Summer Semester 2023, was organized by…

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Closing One Chapter, Unveiling the Next!

Letter from Prof. Bodo Schlegelmilch: It is official – I am about to embark on my journey into the glorious world of Professor Emeritus at WU (Vienna University of Economics and Business). These are…

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IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023.  We are very excited and happy to have him as the…

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IMM Entry Exam 2023/'24 - Einsicht

The exam review takes place on Tuesday, September 5th between 5pm and 6pm online. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by September 4th, 5pm.  

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

We are delighted to announce that the American Marketing Association has conferred this year’s Lifetime Achievement Award for Higher Education upon our Head of Institute, Professor Bodo B.…