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Md Abu Toha, M.phil, MBA

Teaching and Research Associate (Praedoc)

175*200

Institute for Information Management and Control
Vienna University of Economics and Business
Welthandelsplatz 1, 1020 Vienna, Austria

Office: Building D2, Entrance C, 1st floor
Office hours: On appointment

Tel.: +43-1-31336-6215

E-mail: abu[dot]toha[at]wu[dot]ac[dot]at

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Research Interests

Md. Toha’s research explores generative AI in higher education and strategy, with a focus on human cognition, equity, and strategic decision-making. His broader interests include sustainability, public policy, and experimental research on socio-technical systems.

  • Generative AI, student cognition, and digital equity

  • AI–human interaction and critical thinking

  • Strategy and organizational decision-making

  • Higher education governance and institutional readiness

  • Sustainability policy and public sector transformation

  • Experimental, RCT, and mixed-methods research

Teaching Experience

Md. Abu Toha has taught undergraduate and postgraduate courses across Bangladesh, Malaysia, India, and Austria. Selected courses include Research Methodology and Strategic Management (National University, Bangladesh), Small Business and Entrepreneurship, Strategic Management, and Corporate Ethics, Social Responsibility & Governance (University Technology PETRONAS, Malaysia), as well as Accounting and Taxation-related courses at National University, Bangladesh.