EXECUTIVE SUMMARY

The Ohmic Bake project aims to revolutionize the gluten-free bread market by introducing a household ohmic bake device. This innovative baking technology drastically reduces energy consumption by 85 % and production costs while improving the quality and accessibility of gluten-free bread. By empowering consumers to bake gluten-free bread at home, Ohmic Bake addresses the pressing issues of high costs, poor texture, and limited availability that currently plague the gluten-free bread market.

Goal

Our primary goal is to develop and market a household baking device that utilizes ohmic heating technology to provide an affordable, high-quality, and sustainable solution for gluten-free bread production. This device will allow consumers to bake gluten-free bread quickly and efficiently, ensuring a superior taste and texture compared to commercially available options.

Methodology

To achieve our goal, we employed a comprehensive approach that included market analysis, prototype development, and rigorous testing. Our methodology involved:
 

1. Market Research: Analyzing the gluten-free bread market to understand consumer needs and identify gaps.

2. Prototype Development: Creating multiple iterations of our ohmic baking device, focusing on user-friendliness and functionality.

3. Testing and Feedback: Conducting surveys, interviews, and a tasting with potential users to gather feedback and refine our product.

4. Strategic Partnerships: Collaborating with universities and industry experts to enhance credibility and innovation.

 

Results

The development and testing phases have yielded promising results. Our surveys indicate a strong demand for an affordable and high-quality gluten-free baking solution. The prototypes have demonstrated significant improvements in energy efficiency and baking quality. Key findings include:

• Energy Efficiency: The ohmic baking process reduces power consumption by 85% compared to traditional baking methods.

• Cost Reduction: The device lowers production costs, making gluten-free bread more affordable for consumers.

• Improved Quality: Taste tests have shown that cakes and brownies baked using our device have superior texture and flavor.

Market Potential

The market potential for our product is substantial, with a Total Addressable Market (TAM) estimated at €156.78 billion. We plan to initially target the Austrian market, followed by expansion into Germany and Italy, with a Serviceable Obtainable Market (SOM) of approximately €49.1 million.

Next Steps

Moving forward, we plan to:

• Finalize Product Development: Refine the device based on user feedback and ensure compliance with regulatory standards.

• Launch Marketing Campaigns: Utilize digital marketing and influencer partnerships to build brand awareness and drive sales.

• Scale Production: Establish partnerships with manufacturers to scale production and reduce costs.

• Expand Geographically: Gradually expand our market reach to Germany, Italy, and other European countries.

Cooperation Partner

• Ohmic Bake

Contact Person

• Luca Thurnher - luca.thurnher@gmail.com

Student Team

• Arzmüller, Jan-Niklas

• Garstenauer, Stefan

• Marek, Elena

• Markunović, Martina

• Ramos da Silva, Igor

• Thurnher, Luca Maximilian

Project Manager

• Thomas Pannermayr

• Caroline Kunesch

• Dragos-Cristian Vasilescu