EXECUTIVE SUMMARY

Our team knows better than anyone that waste is the opposite of beauty. That’s why we have designed unique refilling stations for self-care products that will soon drive the cosmetics packaging transition toward environmental sustainability. It’s a solution that benefits everyone — by protecting our health, our confidence, our wallets, and the wellbeing of our planet.

Goal

ReGlow’s core mission is to protect the planet and enhance the quality of life for its inhabitants. Our primary goal is to reduce at least 70% of the 120 billion packaging units produced by the beauty industry each year, while also helping consumers and manufactures cut costs by up to 30%. Because while beauty comes at a price — it shouldn’t cost the Earth.

We strive to transform the act of purchasing personal care products from a routine task into an effortless, joyful experience—one that carries meaningful benefits for both people and the planet.

However, at the bottom of the iceberg hides deeper impact of this start up, to empower every single person, to start changing the future of the entire planet from your own small habits.

Methodology

To shape and validate our business idea, we adopted the Lean Startup approach, iteratively testing key assumptions across five cycles.

We began by assessing market attractiveness using Porter’s Five Forces, identifying structural opportunities and threats within the self-care and refillable packaging industry.

Next, we conducted a quantitative survey to understand end-user needs and preferences, which collected 126 responses from a diverse audience. To complement this, we reached out to over 10 potential partner brands for qualitative interviews, gaining insight into the requirements and pain points of our direct B2B customers. Bridging both sides, we conducted customer and user journeys, immersing ourselves in role of our target groups to ensure seamless integration of ReGlow into daily routines and retail environments.

Finally, synthesizing our findings, we applied the Blue Ocean Strategy to strategically differentiate ReGlow in a minimally competitive, high-potential niche.

Results

Our research led to the development of a comprehensive business strategy and the design of unique refill stations for self-care products which are adjustable for nearly any type of liquid product in its original packaging and fully meet the needs and preferences of our target audience. 

Our solution addresses the key barriers that 82.5% of survey respondents identified: limited accessibility of refill options, hygiene concerns, and a lack of product variety. The survey results confirmed a high level of demand for ReGlow among future end users.

By expanding gradually ReGlow can cover up to 75% of its obtainable market. Financial projections indicate the business will reach its break-even point in the fourth year of operation. Based on conservative growth estimates and long-term market potential, ReGlow’s projected valuation exceeds €130 million.

These results confirm ReGlow’s strong product-market fit and its potential to become a scalable, impactful solution.

Cooperation Partner

• STUDENT START-UP PROJECT: ReGlow

Contact Person

• Sebastian Dakskobler - sebastian.dakskobler@gmail.com

• Solomiia Kabanets - solomiia.kabanets@gmail.com 

Student Team

• Solomiia Kabanets
  Poj Netsiri
  Lukas Kronsteiner
  Sebastian Dakskobler

Project Manager

• Thomas Pannermayr

• Diana Lauer

• Caroline Kunesch

• Dragos-Cristian Vasilescu