Master Class CEE

Key Facts

The MC CEE is a compact and practice-oriented complementary study program for CEE management for WU master and doctoral students. The program is designed for students with a strong interest in the CEE region and in how foreign and local businesses are successfully managed there. The program is run by the Competence Center for Emerging Markets & Central and Eastern Europe at the Vienna University of Economics and Business.

  • Program duration: November 2024 - end of June 2025

  • Corporate partners: Erste Group, Henkel CEE, Mondi Group and Vienna Insurance Group

  • 2-semester project seminar

  • 5 CEE courses

  • Company visits

  • Soft-Skills training (teambuilding, presentation techniques)

  • Field trip(s) free of charge

  • Awarding of the Master Class Diploma in June 2025

Students of the program will

  • Get insights into the current situation in CEE

  • Learn how the CEE business environment is influencing business activities and management decisions

  • Develop a better understanding of current issues multinational companies and local heroes face in the region and how they deal with them

"The Master Class CEE was a fully new experience for me: investigating and being taught on business conduct in CEE by professors and company representatives located at different places across Europe. What I especially will take away from this Master Class CEE is the respect for each individual's ancestors and background. There is such a diversity and history behind each Class member, which knowing about enriches the personal conduct with each other enormously."

Anja Pichler

"The Master Class CEE provides a great opportunity to work together with like-minded people on current topics. Guest speakers and international trips make this program unique. The multicultural setting allowed me to improve my soft skills and broaden my horizons. I am really happy to have participated in the program and would definitely recommend it to everyone interested in this region."

David Kellner

"The Master Class CEE was a wonderful experience, which I wouldn't want to miss and which I can recommend to every WU Master student who wants to broaden his or her horizon. The mix of courses to gain valuable contextual knowledge about the CEE region, the application-oriented project seminar and the field trip to Budapest was chosen very carefully and allows seamlessly combining theory and practice and getting the most out of the program. Last but not least I would like to highlight the team spirit between the participants - I was able to make wonderful friendships."

Mugur Grigorita

"What is unique about the MC CEE is that it certainly provides a comprehensive environment necessary to learn about the business dynamics in the CEE region. An additional value of it is in the opportunity to learn from experienced company representatives, exchange cultural insights and conduct research on real-case scenarios. I would say that the MC CEE program is a real knowledge and experience gaining journey, regardless where you come from or how much you know about the region itself."

Mirza Mujanovic

“What makes the Master Class CEE so special is the combination of people, theory, practical insights and a lot of fun! Besides classes, we visited production sites and headquarters of our corporate partners. Our field trips led us to Warsaw, Brno and Prague, where we had the chance to talk to founders and CEOs of start-ups, innovation managers, chief analysts and many more about trends and challenges they currently have to deal with. To sum up, the Master Class CEE really offers a very special learning experience, in a highly motivated and international community.”

Verena Zöhrer

“Joining the Master Class CEE enabled me to gain valuable insights into how companies run businesses in the CEE and why this region is so important. A combination of field trips, company visits, interesting lectures and a multicultural team builds a unique program which I recommend to everybody striving to improve.”

Miroslav Baláž

Master Class CEE 23/24

Master Class CEE 23/24