Institut für Digital Marketing & Behavioral Insights

Final Theses

In the course of the Marketing Master, students must submit a Master's thesis worth 20 ECTS. The Master's thesis is a scientific paper and requires an independent approach to a specific subject area as well as a methodical approach (quantitative or qualitative).

Due to our limited capacity, we are unfortunately only able to accept students from the Marketing Master at the moment.

Guideline_for_final_thesis_dmbi.pdf
Guideline_for_final_thesis_dmbi.pdf
Deckblatt Master
Deckblatt Master