[Translate to English:] Institut für Digital Marketing & Behavioral Insights

Final Theses

In the course of the Marketing Master, students must submit a Master's thesis worth 20 ECTS. The Master's thesis is a scientific paper and requires an independent approach to a specific subject area as well as a methodical approach (quantitative or qualitative).

Due to our limited capacity, we are unfortunately only able to accept students from the Marketing Master at the moment.

Guidelines for final thesis
Guidelines for final thesis
Master thesis at our institute
Master thesis at our institute
Coversheet Master
Coversheet Master
Abstract Template
Abstract Template