Institut für Digital Marketing & Behavioral Insights

Final Theses

In the course of the Marketing Master, students must submit a Master's thesis worth 20 ECTS. The Master's thesis is a scientific paper and requires an independent approach to a specific subject area as well as a methodical approach (quantitative or qualitative).

Due to our limited capacity, we are unfortunately only able to accept students from the Marketing Master at the moment.

Guideline for final theses
Guideline for final theses
Deckblatt Master
Deckblatt Master