Public Lecture: Ansgar Zerfass

Abstract

Recent research shows that a growing proportion of today’s communication is created, disseminated, and shaped by automated (and often hallucinating) systems that increasingly outperform established actors. This creates a new context for corporate communications. The talk introduces the ‘synthetification of public communication’ as an analytical lens for research and outlines strategies to address the resulting challenges in practice.

Bio

Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Visiting Research Fellow at BI Norwegian Business School, Oslo, and Executive Course Leader at RSM Rotterdam School of Management. He holds a doctorate in business administration and a habilitation in communication science. His publications include 44 books and more than 450 articles, chapters and reports in various languages.