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Lange Nacht der Forschung: Money talks – Das (Ver)sprechen von Geld

24/04/2026

On April 24, 2026, the Department of Business Communication will once again participate in the “Long Night of Research,” which will open its doors in the TC Foyer from 5:00 p.m. to 7:30 p.m. We will present three stations at our “Money Talks” booth designed to introduce visitors to the topic of financial communication. Participatory formats will demonstrate how language and communication represent and influence our view of finance. Together, we will examine the associations we have with money and how these are reflected in public discourse. We will discuss trust and credibility when it comes to sharing financial information and explore how language and communication can influence our financial decisions. In doing so, we will discover how the topic is covered in different media and address the following questions: Why do we trust some sources more or less than others? How do we consume financial information, and what persuasive communication strategies influence us in the process?

Curious? Just stop by and join us!

More about “Long Night of Research” at WU Vienna: …

https://www.wu.ac.at/universitaet/news-und-events/news/details-news/detail/lange-nacht-der-forschung-2026-1/

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