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Eva Ascarza

Research Talk by Eva Ascarza (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

Eric Schwartz

Research Talk by Eric Schwartz (US)

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…

Dr. Kelly Martin

Research Talk by Kelly D. Martin (US)

We were honored to welcome Dr. Kelly D. Martin from Colorado State University (US) as our third guest in the Research Seminars Series. Her presentation shed light on the role of customer data privacy…

Vanessa Patrick-Ralhan

Research Talk by Vanessa Patrick-Ralhan (US)

Dr. Vanessa Patrick-Ralhan from University of Houston (US) presented her work on Inclusive Design Transformation in our Marketing Research Seminar. Inclusive product design is an approach to product…

Paulo Albuquerque

Research Talk by Paulo Arbuquerque (FR)

We were honored to host Paulo Albuquerque from INSEAD, who gave the first talk of our Research Seminar Series in 2023. His outstanding research focuses on the introduction of new products, consumer…

Daniel Winkler

Daniel Winkler gives a talk at our Marketing Research Colloquium

Last week at our Marketing Research Colloquium, Daniel Winkler, a PhD student at the Institute for Retailing & Data Science (RDS), presented his current research project on platform power and cancel…

Deborah Small

Research Talk by Deborah Small, Yale School of Management (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

WU AWARD - The Power of Brand Selfies

WU Award für Dr. Christina Schamp!

Wir gratulieren unserer Institutsvorständin, Christina Schamp, zum Erhalt des WU Awards für ihre Publikation „The Power of Brand Selfies“ in einem Star Journal. In ihrem Artikel geht sie auf die…

Uğurcan Dündar

Uğurcan Dündar gives a talk in our Marketing Research Colloquium

Uğurcan Dündar is a Research and Teaching Associate at the Institute for Interactive Marketing & Social Media (IMSM). He presented his project, which focusses on budget allocations of online…

Günther Hitsch

Research Talk by Günther Hitsch, University of Chicago Booth School of Business (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…