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WU Star Publication

Über automatische Textklassifizierungsmodelle

Das soziale Netz wächst nahezu ins Unermessliche, so auch die Masse an unstrukturierten Textdaten. Um jene Daten für Forschungszwecke interpretieren zu können, bedarf es einer Strukturierung, die…

Jura Liaukonyte

Research Talk by Jura Liaukonyte, Cornell University (US)

For our last Research Seminar Lecture of this semester, we had the pleasure of welcoming Prof. Jura Liaukonyte from Cornell University. She presented her work about patterns in brick-and-mortar and…

Research Talk - Colleen Harmeling

Research Talk by Colleen Harmeling, Florida State University (US)

In the latest talk of our Research Seminar Series, Colleen Harmeling, Associate Professor of Marketing at Florida State University, presented her research on morality and donation giving. We all hold…

RSS_Talk_Oliver_Rubel

Research Talk by Olivier Rubel, University of California Davis (US)

Last week Olivier Rubel from Graduate School of Management, University of California Davis (US) have presented his latest research in our Research Seminar Series. For most firms the big part of…

Melanie_Clegg

Willkommen Melanie!

Wir freuen uns, am Institut Melanie Clegg, unsere neue PostDoc / Assistenzprofessorin zu begrüssen. Melanie Clegg hat ihr Doktorat an der Universität Luzern absolviert, und war kürzlich Visiting…

RSS_Michaela_Draganska

Research Talk by Michaela Draganska, Drexel University (US)

Last week, Michaela Draganska, from Drexel University’s LeBow College of Business visited us and presented her research in one of our Research Seminar Series lectures. Usually, marketing research…

RSS_Renana_Peres

Research Talk by Renana Peres, The Hebrew University Business School (IL)

We had the opportunity to welcome Prof. Renana Peres, the Head of Marketing Department and Vice Dean for External Affairs at the Hebrew University Business School in Israel as our fourth speaker in…

RSS_Hannes_Datta

Research Talk by Hannes Datta, Tilburg University (NL)

As a third guest speaker in our Seminar Series, Hannes Datta, Associate Professor of Marketing at Tilburg University, presented his and his coauthors’ work on demand drivers for Spotify playlists. …

RSS_Caroline_Wiertz

Research Talk by Caroline Wiertz, University of London (UK)

As the second guest speaker for the Research Seminar, Caroline Wiertz, Deputy Dean and Professor of Marketing at Bayes Business School (formerly Cass), presented her and her co-worker’s work on…

RSS_Stephan_Seiler

Research Talk by Stephan Seiler, Imperial College London (UK)

The first speaker for the summer semester 2022 at our Research Seminar Series was Stephan Seiler from Imperial College London. Stephan presented his and his co-authors’ work on how to best design…