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Public Lecture: Sriramesh Krishnamurthy

21. November 2023

"Reducing Ethnocentricity in the Public Relations Body of Knowledge: A Program of research" | Prof. Sriramesh Krishnamurthy | 17:00, room TC.5.04

 *Please register for the event: bizcomm.lectures@wu.ac.at


The theme of this presentation is that culture has been ignored by public relations/corporate communication scholarship. It discusses my 30-year program of research advocating the dire need to reduce ethnocentricity in the body of knowledge of the field. Contending that culture (societal and organizational) has been neglected by the field, it offers examples of studies from the program on the situational theory of publics as well as corporate social responsibility (CSR).  The presentation concludes by offering the next steps in the program: incorporating culture (broadly defined) into scholarship in crisis communication.  


Krishnamurthy Sriramesh, is Professor of Public Relations at the University of Colorado. His rich teaching profile includes teaching a range of courses in 10 universities in the North America, Asia, Australasia, and Europe while also delivering seminars/talks in over 40 countries. He is recognized for his scholarship on global public relations, culture and public relations, corporate social responsibility (CSR), and public relations for development. His program of research has resulted in 8 edited or co-edited books, over 120 articles and book chapters, and over 120 conference papers and other presentations around the world. A recent bibliometric analysis published in Public Relations Review placed him among the top fivecited global public relations scholars.

In 2004, the Institute of Public Relations (USA) recognized his scholarship by honoring him with the prestigious Pathfinder Award for “original scholarly research contributing to the public relations body of knowledge.” He has won several other awards for scholarship including two PRIDE awards (2003 and 2020) from the National Communication Association (NCA), and the Faculty Research Award and the Golden Gator Award (University of Florida). His teaching excellence has also been recognized with awards such as the Charles W. Redding Award (Purdue University) and the Teacher of the Year (University of Florida).

Purdue University appointed him as University Faculty Scholar from 2012 – 2017. In 2018 he also was Faculty Fellow of Purdue Institute for Civic Communication (PICC) at Purdue University. He received the Page Legacy Scholar award from the Arthur W. Page Society in 2016. From 2012 – 2016, he served as a member of the Independent Advisory Committee of Humidtropics, a project operated by the International Institute of Tropical Agriculture (IITA), Ibadan, Nigeria under the aegis of the CGIAR – a global partnership for global food security.

He has served as Assistant Editor of Public Relations Review (2004 – 2013), Associate Editor of Journal of Communication Management (2002 – 2016), and is currently a member of the editorial boards of a number of journals including Journalism & Mass Communication Quarterly, Management Communication Quarterly, and Public Relations Review.

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