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AI in marketing

You may have heard of AI before. It's a branch of marketing that uses AI algorithms to automate tasks traditionally performed by humans. Examples of use cases for AI include self-driving cars, speech-recognition software, and financial analytics.

Artificial Intelligence marketing at a glance

There are a few different ways to use AI in marketing. One common use case is predictive analytics. AI tools can help marketers identify groups of customers who should receive marketing messages at least as likely as others. Another common use case is to understand customer trends and predict the next steps. AI tools can also be used to create individualized marketing messages. Such messaging can be delivered in various ways, including as email blasts, instant messages, or as a series of focused, meaningful interactions.

Types of AI Marketing

There are a few types of AI marketing, including:

Personalized Messaging

Personalized messaging is when a brand uses AI to deliver messages to individual users. AI agents use machine learning to discern between genuine personal messages and those designed to benefit the brand. AI-powered systems then use natural language processing to understand the other party's intent. AI-powered systems can convey messages such as encouragement to engage in a particular activity, personalized messaging to a customer, or both.

Personalization in Marketing

Maths and science fiction authors coined the term "artificial intelligence" to describe the process of engineering systems to understand the world around us. He believed that AI would one day enable marketers to create intuitive, valuable services that would otherwise be outsourced or at least technologically difficult to access.

Artificial intelligence marketing (AI marketing)

The technology that powers artificial intelligence marketing (AI marketing) is still in the early stages of development. That means many marketing teams may be unaware of the capabilities of AI at the time. That's where AI in marketing comes in. AI allows marketers to keep their AI capabilities under wraps to ensure they're using the right tool for the job. With this in mind, ensure your AI marketing tools are AI-powered as well.

Use cases for artificial intelligence marketing

There are a few ways businesses can use AI in their marketing efforts:

  • Increase sales value

  • Increase customer experience

  • Improve communication efficiency

And with AI, marketers can use data science to build a more comprehensive customer journey. Machine learning and AI allow marketers to collect data on every step in the customer lifecycle from the company's conception to the customer's final destination. This data can be used to create individualized customer journeys, boost marketing productivity, and streamline the marketing process.

Use case: improving sales

The ability to aggregate and analyze huge data sets in a fraction of the time that it would take a human being with standard methods to do so opens up the possibility for better sales development and execution. AI marketing tools let buyers and sellers know what they're looking for, when they're looking for it and at the right price point (including better pricing models for sellers). With AI, buyers and sellers can use predictive analytics to make better decisions, boost sales, and improve both the buyer experience and sales.

Use case: improving customer experience

AI makes it possible for customers to pay for the service with confidence. Without the need to create a relationship with a customer service rep, apps can use customer data to deliver personalized messaging and services. AI can dig deep into customer profiles, purchase intent, and entire purchase cycles to understand each individual customer. This coupled with AI-enhanced customer touch points makes AI an indispensable marketing tool for both retail and consumer brands.

Finally, the benefits of AI extend far beyond customer experience. AI can conduct financial analysis much faster than humans. AI-powered models are able to distinguish between legitimate inquiries and automated payments. This coupled with intelligent personalization makes AI an indispensable marketing tool for both retail and finance brands.

With the introduction of AI, businesses have gained the ability to not only interact directly with customers, but to transform their customers' data into a level playing field that customers will continue to expect. Artificial intelligence marketing (AI marketing) is an innovative strategy that combines data science, machine learning, and analytics to deliver personalized customer experiences.

What is AI in marketing?

AI in marketing (also referred to as machine learning) is the process of engineering systems to anticipate your customers next move and improve the customer journey. Some businesses use AI to enhance both the products they offer customers and the customer experience. In other situations, AI is used to boost productivity and reduce costs.

Why Choose AI in marketing?

Pros have the following benefits of using AI tools in marketing:

  • Enhanced marketing team performance

  • Improved campaign reporting

  • Reduced risk

  • And many more