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Quantitative marketing

In short, marketing research is the science of collecting large amounts of data from a small number of people and using statistical and marketing analysis to discover meaningful insights. The power of quantitative marketing lies in the fact that it is build upon and extends beyond the scope of traditional research methods. It starts with qualitative research and builds from there. Using the latest in quantitative marketing research techniques, the research is also based on real data, so the results are unbiased and conclusive. Different types of marketing research are discussed below.

Quantitative marketing research basics

We dive into the theory, the study conduct, and data collection steps needed to carry out a successful marketing research. In addition to this, we talk about common marketing research questions and topics, such as

  • How to conduct a market research survey?

  • What is the methodology for conducting a market research survey?

  • How to analyze market research results?

  • How to present findings to clients and colleagues?

  • Learn more about quantitative marketing

Learn about quantitative market research below.

When quantitative market research is needed, it may be conducted as is required by the client. The research may be carried out in person, through paperless surveys, polling methods, data scraping, or big data analyses. As a result, despite the fact that almost all clients in the market research process are clients of some kind, the involvement of multiple parties in the project is otherwise virtually always given. More importantly, though, is the fact that clients in the end result are clients of the same company that conducted the research. This is because the information shared about the client in the survey is identical whether the client is a large corporation or a small one.

Customer awareness is also a major factor in market research. Companies that fail to keep a client in the know about their location are left exposed to ups and downs and need to conduct market research in the future. Content creation and distribution is another important part of market research. Research is conducted using paperless and largely digital methods.

Quantitative marketing

Marketing researchis a complex and ever-evolving process. It starts with creating the research survey, designing the survey templates, and distributing them to the right people. After the survey is sent out to the right people, there is a whole host of steps that need to be completed, from creating the survey to getting it into the hands of the people that will be surveyed.

There are so many different forms of marketing research that it is hard to narrow it down to just a few questions. In fact, there are over 200 different kinds of marketing research that can be conducted. There are also many different types of stakeholders and clients that can benefit from marketing research, including academic researchers, business owners, and government officials.

The end result is a valuable resource for marketers, researchers, and practitioners in the marketing field. When a client or employee of a corporation is surveyed, marketing research can be used to know how well their business is communicating with their customers, how many are interested in their products / services and whether they are getting the desired result.

Academic research

Academic research focuses on the measurement and analysis of data in order to uncover insights for marketing. For example, academic research might involve collecting huge amounts of data from a large number of people and analyzing that data to uncover patterns and insights for marketing. Similarly, proprietary market research is focused on collecting huge amounts of data from a small number of people and analyzing that data to uncover patterns and insights for marketing.

An academic directory of articles and books is compiled by a combination of manual labor and resourcefulness in our FIDES system. It is updated regularly by our stuff with peer-reviewed journal publications.

Informal research

Informal research, also called unstructured, quick and first leap research, involves gathering limited data from a pool of people and analyzing that data to see what the impact of various marketing messages is. For example, a marketing campaign might involve distributing flyers with a particular message and collecting data about what the recipients think about the flyer and whether they get the same message through other channels. Usually, informal research helps to get a very quick and unstructured way to look at data to further develop research ideas.

Qualitative market research

Qualitative market research, also called inductive research, involves conducting experiments where small groups of people are surveyed. It is generally perceived as being a complement to quantitative marketing.

Thus, guesswork or limited awareness of numbers can never result in the success of an organization. For example, a marketing campaign might involve testing different versions of a marketing campaign with different messaging settings and measuring results. Quantitative marketing teaches organizations how to structure, analyze, and communicate numbers in a way that attracts and engages customers.

See our related resources like articles, latest posts, etc., to learn about how marketing research and quantitative marketing in action works.