Visiting Professors and Speaker Series
Visiting Professors
Univ.-Prof. Dr. Maik Eisenbeiß - Universität Bremen
Infos - Wintersemester 2014/15Univ.-Prof. Dr. Gila E. Fruchter - Bar-Ilan University
Infos - Sommersemester 2015Univ.-Prof. Dr. Wolfgang Jank - University of South Florida
Infos - Sommersemester 2015Patrick Mair, PhD - Harvard University
Infos - Wintersemester 2013/14Dr. Markus Meierer & Patrick Bachmann, MA - UZH (Universität Zürich)
Infos zu Hr. Dr. Meierer / Infos zu Hr. Bachmann, MA - Wintersemester 2018/19
Research Seminar & Speaker Series
The "Research Seminar" Series organized by WU's Marketing Department keeps our Faculty connected to top international scholars from the Marketing field. It is also a central element of the intellectual life at the Department and serves as a platform for academic discussions and knowledge exchange among doctoral students and faculty members.[klick here for the current agenda of the seminar series]
In addition to the regular seminar the Institute invites speakers for presentations and discussions. Among them are the following presenters:
Dan McCarthy, Wharton School of University of Pennsylvania (US), March 9, 2017: Valuing Non-Contractual Firms Using Common Customer Metrics.
Anatoli Colicev, Nazarbayev University, December 5, 2017: Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?
Dr. Markus Meierer & Patrick Bachmann, MA, UZH (Universität Zürich), October 25, 2018: The role of time-varying contextual factors in latent customer attrition models.