Visiting Professors

• Dr. Patrick Bachmann - ETH Zurich
  Infos - Wintersemester 2022/23

• Gilian Ponte, PhD - University of Groningen
  Infos - Wintersemester 2022

• Dr. Markus Meierer & Patrick Bachmann, MA - UZH (Universität Zürich)
  Infos zu Hr. Dr. Meierer / Infos zu Hr. Bachmann, MA - Wintersemester 2018/19

• Univ.-Prof. Dr. Gila E. Fruchter - Bar-Ilan University
  Infos - Sommersemester 2015

• Univ.-Prof. Dr. Wolfgang Jank  - University of South Florida
  Infos - Sommersemester 2015

• Univ.-Prof. Dr. Maik Eisenbeiß - Universität Bremen
  Infos - Wintersemester 2014/15

• Patrick Mair, PhD - Harvard University
  Infos - Wintersemester 2013/14

Research Seminar & Speaker Series

The "Research Seminar" Series organized by WU's Marketing Department keeps our Faculty connected to top international scholars from the Marketing field. It is also a central element of the intellectual life at the Department and serves as a platform for academic discussions and knowledge exchange among doctoral students and faculty members.[klick here for the current agenda of the seminar series]

In addition to the regular seminar the Institute invites speakers for presentations and discussions. Among them are the following presenters:

• PhD Gilian Ponte (University of Groningen), October 13, 2022: Consumer Perceptions of Differential Privacy's Privacy Risk. (Abstract)

• Dr. Markus Meierer (Universität Zürich) & Dr. Patrick Bachmann (ETH Zürich), January 28, 2022: Not Every Day an Average Joe: Extending Probabilistic Modeling of Customers' Spending Behavior.

• Dan McCarthy, Wharton School of University of Pennsylvania (US), March 9, 2017: Valuing Non-Contractual Firms Using Common Customer Metrics.

• Anatoli Colicev, Nazarbayev University, December 5, 2017: Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?

• Dr. Markus Meierer & Patrick Bachmann, MA, UZH (Universität Zürich), October 25, 2018: The role of time-varying contextual factors in latent customer attrition models.