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Visiting Professors and Speaker Series

Visiting Professors

  • Univ.-Prof. Dr. Maik Eisenbeiß - Universität Bremen
    Infos - Wintersemester 2014/15

  • Univ.-Prof. Dr. Gila E. Fruchter - Bar-Ilan University
    Infos - Sommersemester 2015

  • Univ.-Prof. Dr. Wolfgang Jank  - University of South Florida
    Infos - Sommersemester 2015

  • Patrick Mair, PhD - Harvard University
    Infos - Wintersemester 2013/14

  • Dr. Markus Meierer & Patrick Bachmann, MA - UZH (Universität Zürich)
    Infos zu Hr. Dr. Meierer / Infos zu Hr. Bachmann, MA - Wintersemester 2018/19

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Research Seminar & Speaker Series

The "Research Seminar" Series organized by WU's Marketing Department keeps our Faculty connected to top international scholars from the Marketing field. It is also a central element of the intellectual life at the Department and serves as a platform for academic discussions and knowledge exchange among doctoral students and faculty members.[klick here for the current agenda of the seminar series]

In addition to the regular seminar the Institute invites speakers for presentations and discussions. Among them are the following presenters:

  • Dan McCarthy, Wharton School of University of Pennsylvania (US), March 9, 2017: Valuing Non-Contractual Firms Using Common Customer Metrics.

  • Anatoli Colicev, Nazarbayev University, December 5, 2017: Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?

  • Dr. Markus Meierer & Patrick Bachmann, MA, UZH (Universität Zürich), October 25, 2018: The role of time-varying contextual factors in latent customer attrition models.