AI in digital marketing
Well known marketers have said that AI is transforming digital marketing and that consumers need to be reassured about the future. They made the comments at various conferences.
This is the first of a series of posts that will examine the latest developments in artificial intelligence (AI) in digital marketing. Today, we turn our attention to artificial intelligence in digital marketing and the ways that it can benefit your bottom line.
How artificial intelligence is changing digital marketing
Artificial Intelligence is transforming several facets of digital marketing. The most obvious example is the way in which AI is changing the customer relationship management (CRM) industry. In the past, businesses that offered CRM solutions relied on existing technology to provide their services. Nowadays, however, many businesses are opting to use AI to improve customer experiences. AI can help to provide personalized customer experiences. For example, major retailers used AI to personalize their customers’ experiences.
Another example are technology companies, which have integrated AI into their technology to provide their clients with a better user experience.
AI is also transforming marketing for startups. A few years ago, startups were largely left out of the digital marketing scene. But thanks to the power of artificial intelligence, they are starting to gain a stronger foothold in the market. In fact, in 2018, the number of AI-powered products and services sold doubled compared to 2017. The growth of AI-powered products and services means that marketing teams are increasingly relying on AI instead of relying on sales teams for certain tasks. This means that they have more time to dedicate to other aspects of their work.
You can see this in the customer journey
The customer journey is one of the most important aspects of any marketing strategy. It is often forgotten that marketing begins with the customer, and that customer-facing software is the first line of defense against fraud, in addition to providing customer services.
AI-powered software can help to identify customers, understand their preferences, and then use AI to find the customers most suitable for the job. For example, a lot of all CMOs and B2B organizations are already using predictive and targeted content, which uses AI to identify customers most likely to benefit from a particular feature or service.
Customer-facing software can also provide customer services, such as by collecting and processing personal data from customers, including their names, email addresses, phone numbers, locations, and other aspects to help customers achieve the desired action. This is complemented by software that can process customer information and then provide that information to customer-facing software to enable the desired interaction. You may have seen these products and services on your favorite platform like Amazon or Apple for example.
AI-powered software makes it possible for companies to deliver tailored content to their customers, provide them with the best possible experience, and then let the AI-powered software take care of the rest. This is a great way to improve customer service, improve customer satisfaction, and drive conversions.
AI in digital marketing
AI is transforming digital marketing because in several areas, including:
Business intelligence (BI)
This refers to the science of artificial intelligence that deals with building intelligent machines that can think and respond like a human. This means that machines can outperform humans in certain aspects such as customer satisfaction, speed, and accuracy. For example, IBM's Watson computer is able to answer questions like, "Which of these is the most important product to you?" in less than three seconds.
This refers to collecting information about consumers, such as their demographics, interests, and other aspects to build up a profile that AI-powered software can use to find customers most suited for the job. For example, if a brand uses data mining to find the best-suited employees for a particular role, then data mining will help the software analyze the requirements for each position and select the employees most likely to perform the job.
This is the process by which brands automate some of the work that would have otherwise required human labor. For example, businesses that use AI can use AI to automate some aspects of human-like customer service, search engine optimization (SEO), email marketing, and more. Marketing automation can be as simple as automating some of the tasks that would have required human labor, for example, automated sign-up and customer searches.
Social media marketing
Social media marketing is becoming increasingly sophisticated and sophisticated systems are needed to optimize the effectiveness of messaging posted on social networks and blogs. Social media is becoming more important for brands with digital natives since traditional marketing media remains a viable option for many companies. It takes time to master all the different types of social media marketing, so it is becoming increasingly important for marketing executives to use AI to analyze and select the right platforms for their brands.
In short, AI is a way of automating tasks.