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Welcome to the Institute for International Marketing Management (IMM)RSS

Welcome to the website of the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers but also about protecting vulnerable consumers, global societies, and our precious planet.

Enjoy reading up on our latest research, find IMM team members, learn more about our BSc, MSc and PhD courses, and explore how to collaborate. 

See you soon at the IMM,

Marius Lüdicke
and the Team

News

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MORe – Meet Our Researchers 2025 featuring Marius Lüdicke

The latest episode of WU’s Meet Our Researchers series focuses on the question of how and why open online discussion forums develop into toxic environments.

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IMM Students Win Best Market Entry Plan Presentation Awards for Netherlands Expansion Strategies

Two student teams from the IMM bachelor specialization have been honored with the Best Market Entry Plan Presentation (MEPP) Awards.

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IMM Entry Exam WS 2025/26 - Exam review (Einsicht)

The exam review takes place on Wednesday, September 17th between 1pm and 2pm online. Please register by sending an e-mail to imm@wu.ac.at by Tuesday, September 16th, 11:59 am. 

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Important update for students: Registration for access to the specialization is exclusively done via @myWU

Dear students, Please note that the registration for access to the specializations is now exclusively done via @myWU – Access to the Specializations. Course registration itself continues to take…

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IMM Entry Exam WS 2025/26

The IMM Entry Exam WS 2025/26 will be held ONLINE on September 9, 2025, from 5:30 pm to 6:15 pm, via LEARN. Registration: Course #0803, from August 28th - September 3rd, 2025. Please register via…