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WU AWARD - The Power of Brand Selfies

WU Award für Dr. Christina Schamp!

Wir gratulieren unserer Institutsvorständin, Christina Schamp, zum Erhalt des WU Awards für ihre Publikation „The Power of Brand Selfies“ in einem Star Journal. In ihrem Artikel geht sie auf die…

Uğurcan Dündar

Uğurcan Dündar gives a talk in our Marketing Research Colloquium

Uğurcan Dündar is a Research and Teaching Associate at the Institute for Interactive Marketing & Social Media (IMSM). He presented his project, which focusses on budget allocations of online…

Günther Hitsch

Research Talk by Günther Hitsch, University of Chicago Booth School of Business (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

Lan Luo

Research Talk by Lan Luo, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

Anne Klesse

Research Talk by Anne Kathrin Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

Dr. Pascal Güntürkün

Pascal Güntürkün gives a talk in our Marketing Research Colloquium

Pascal Güntürkün, our newly tenured professor, was the second guest in the Research Colloquium. He presented his and his co-authors work on how providing blood donors with feedback and personalized…

Ayelet Isreali

Research Talk by Ayelet Israeli, Harvard University (US)

Prof. Ayelet Israeli from Harvard University (US) was our second guest in the Research Seminar Series this semester. She presented her work on “BEAT Unintended Bias in Personalized Policies”. …

Gilian Ponte

Gilian Ponte gives a talk in our Marketing Research Colloquium

Last week at our Research Seminar Series, Gillian Ponte, a visiting PhD student from the University of Groningen, presented his research on marketing analytics and consumer perceptions of privacy. …

Michael Haelein

Research Talk by Michael Haenlein, ESCP Business School (FR)

For our first Research Seminar talk of this semester, we had the pleasure of welcoming Prof. Michael Haenlein from ESCP Business School. He presented his work on “The Merchants of Meta:…

Wissenschaftspreis des Innovative Retail Laboratory 2022

Wissenschaftspreis des Innovative Retail Laboratory 2022 ging an Dr. Melanie Clegg!

Unsere PostDoc Mitarbeiterin Dr. Melanie Clegg erhielt für ihre Dissertation den Wissenschaftspreis des Innovative Retail Laboratory 2022. Das Innovative Retail Laboratory (IRL) ist Teil des Deutschen…