Außenansicht des D2 Gebäudes

Welcome to the Institute for International Marketing Management (IMM)RSS

Welcome to the website of the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers but also about protecting vulnerable consumers, global societies, and our precious planet.

Enjoy reading up on our latest research, find IMM team members, learn more about our BSc, MSc and PhD courses, and explore how to collaborate. 

See you soon at the IMM,

Marius Lüdicke
and the Team

News

IMM SBWL Messe

IMM at WU SBWL Messe

The IMM team kicked off the year at the SBWL Fair! It was a pleasure meeting so many curious and motivated students. If you’re interested in applying for the IMM specialization in the upcoming…

entry exam summer semester 2026

IMM Entry Exam SS 2026

The IMM Entry Exam SS 2026 will be held ONLINE on February 12, 2026, from 9:45 am to 10:30 am, via LEARN. Registration: Course #4660, from January 29th - February 2nd, 2026. Please register via LPIS.…

Pamela Taylor

Thank You and Farewell, Pam!

After 17 years of running the secretariat of our institute, we say farewell and a thank you to Pamela Taylor, who transitioned into retirement last week.

Bachelor Thesis Event

IMM Bachelor Thesis Info Event

Dear Students, Our IMM - Bachelor Thesis Info Event for the winter semester 25/26 will be taking place on Tuesday, 4th November at 1 pm in the TC – 3.06, so if you are interested in writing your…

MORe Logo

MORe – Meet Our Researchers 2025 featuring Marius Lüdicke

The latest episode of WU’s Meet Our Researchers series focuses on the question of how and why open online discussion forums develop into toxic environments.