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Lecture series 'Praxisdialog'

Current Trends in Retailing and Marketing

The “Praxisdialog” lecture series illustrates the emphasis the Institute for Retailing and Marketing puts on its ties to real-world professionals and practical application of knowledge.

Agenda for the current semester can be found on the German website

We are proud to offer renowned experts with practical know-how as university lecturers at the Institute.

Downloads of the lectures are available upon request here:

Tanja Gach

List of guest speakers (selection)