Prof. Nils Wlömert
Nils Wlömert is a Professor of Marketing and the head of the Institute for Retailing & Marketing at the Vienna University of Economics and Business (WU Vienna). His research interests center around the questions of how new technologies impact markets and firms’ business models. In his habilitation, for example, he studied the impact of new online distribution channels on traditional distribution channels in the music industry and the interplay of these channels in multi-channel distribution settings. His current research projects are concerned with analyzing how new marketing channels, such as curated playlists on on-demand music streaming services, impact demand. Another stream of his research explores the monetary effect of user-generated content services on content industries. His research has been published in international scholarly marketing journals (International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Marketing Letters) and received the best paper award from the International Journal of Research in Marketing in 2016.
Nils Wlömert received a degree in business administration (2008) and a PhD in Marketing (2014) from the University of Hamburg. His dissertation was awarded the best thesis award by the German Marketing Association in 2015. From 2015 to 2020 he was an assistant professor of marketing at the institute for Interactive Marketing & Social Media at WU Vienna, where he completed his habilitation in 2020. During this time, he was a visiting researcher at various international universities, such as Massey University in Auckland (2013, 2018), the University of Technology in Sydney (2013), Tel Aviv University (2018), New York University (2019), and the University of New South Wales (2020). Prior to receiving his PhD, he gained managerial experience as a Digital Marketing Manager at Universal Music in Berlin (2008-2010), where he specialized in pricing and business analytics in the digital music market.
Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)
Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry.
International Journal of Research in Marketing 33 (2), 314-327.
**Best Paper Award, Link
Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs.
Marketing Letters 27 (1), 195-210. Link
Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free?
How Free Ad-funded Downloads Affect Consumer Choice.
Journal of the Academy of Marketing Science 39 (5), 777-794. Link
Please find the full list of Nils Wlömert Publications Link
|2021||Professor of Retailing and Marketing|
|2020||Visiting Researcher University of New South Wales|
|2019||Visiting Researcher New York University|
|2018||Massey University Auckland|
|2018||Tel Aviv University|
|2015||Assistant Professor of Interactive Marketing & Social Media, Wirtschaftsuniversität Wien|
|2014||Ph.D. in Marketing, University of Hamburg|
|2013||Visiting Researcher, Massey University, Auckland|
|2013||Visiting Researcher, University of Technology, Sydney|
|2012||Visiting Researcher, University of Twente, Enschede|
|2009-2010||Marketing Manager at Universal Music Group, Berlin|
|2008||Diploma Degree in Business Administration, University of Hamburg|