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Prof. Nils Wlömert

Nils Wlömert is a Professor of Marketing and the head of the Institute for Retailing & Marketing at the Vienna University of Economics and Business (WU Vienna). His research interests center around the questions of how new technologies impact markets and firms’ business models. In his habilitation, for example, he studied the impact of new online distribution channels on traditional distribution channels in the music industry and the interplay of these channels in multi-channel distribution settings. His current research projects are concerned with analyzing how new marketing channels, such as curated playlists on on-demand music streaming services, impact demand. Another stream of his research explores the monetary effect of user-generated content services on content industries. His research has been published in international scholarly marketing journals (International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Marketing Letters) and received the best paper award from the International Journal of Research in Marketing in 2016.  

Nils Wlömert received a degree in business administration (2008) and a PhD in Marketing (2014) from the University of Hamburg. His dissertation was awarded the best thesis award by the German Marketing Association in 2015. From 2015 to 2020 he was an assistant professor of marketing at the institute for Interactive Marketing & Social Media at WU Vienna, where he completed his habilitation in 2020. During this time, he was a visiting researcher at various international universities, such as Massey University in Auckland (2013, 2018), the University of Technology in Sydney (2013), Tel Aviv University (2018), New York University (2019), and the University of New South Wales (2020). Prior to receiving his PhD, he gained managerial experience as a Digital Marketing Manager at Universal Music in Berlin (2008-2010), where he specialized in pricing and business analytics in the digital music market.


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